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Dentists, physiotherapists, optometrists, psychologists: you have a code of ethics, patients in two languages and health information to protect. We build the site around all three, French first.
The essentials
The context
Quebec's Charter of the French Language requires members of professional orders to make their services available in French and to write notices and communications for the public in French. English is welcome on a clinic site in NDG or Westmount. It just comes second.
Source: Office québécois de la langue française ↗According to the Commission d'accès à l'information, Quebec's Act respecting health and social services information covers, among others, people operating a private professional office as defined in the health services act, while the private-sector privacy act still applies to other personal information. Which regime applies to your clinic is a question for your order or your lawyer. The website has to hold up either way.
Source: Commission d'accès à l'information du Québec ↗In dentistry, RAMQ covers certain services for children under 10 at a participating dentist. Cleaning, fluoride and orthodontics are not among them. Patients want to know before they call what's covered, by whom, and what receipt they'll get for their insurer.
Source: Régie de l'assurance maladie du Québec ↗What usually goes wrong
Nothing dramatic at first glance. The kind of detail a patient notices, or a syndic notices, before you do.
A five-star carousel on the home page looks harmless. For a dentist, the code of ethics prohibits using a testimonial of support or recognition in advertising. Other orders handle it differently. The theme you bought online doesn't know the difference.
“Dr. Sophie” with a friendly photo, but no professional title and no mention of the order. Patients can't tell whether they'll see a dentist, a hygienist or an assistant, and several codes require the name and title in every ad.
Date of birth, health insurance number, full medical history, all to request an appointment. Then the form emails it unencrypted to a shared inbox. Law 25's necessity test is not a fan.
The site started in English, the French followed halfway, with missing pages and a machine-translation widget. That's the opposite of what the Charter asks for, and francophone patients notice immediately.
The rules that apply
General information, not legal advice. Advertising rules vary from one order to the next: we work from your order's code of ethics, and you confirm with your order.
The Code of ethics of dentists prohibits using a testimonial of support or recognition in advertising (s. 3.09.10), bans comparative advertising (s. 3.09.03) and requires keeping a copy of every ad for 5 years (s. 3.09.11). The Collège des médecins, on the other hand, allows before-and-after photos with a mandatory disclaimer and the patient's written consent. Starting from the right code matters.
Official source ↗ (www.legisquebec.gouv.qc.ca)The physiotherapists' code of ethics in force since January 2, 2026 requires the name and title in any advertising or public statement (s. 68), prohibits promoting discounts, rebates or free services (s. 73) and sets conditions on advertised prices: what's covered, any extra fees, and a price held for 90 days (s. 74). Copies are kept for 3 years (s. 77).
Official source ↗ (oppq.qc.ca)Under the private-sector act, medical information is sensitive: consent must be express, separate and requested for each purpose. We collect only what's necessary, publish the privacy policy and the title and contact details of the person in charge of personal information, and assess privacy impacts before adding an online booking tool.
Official source ↗ (www.cai.gouv.qc.ca)Commercial publications, including your website and social media, must be available in French. Contracts of adhesion, such as a cancellation policy accepted online, must be provided in French first. And a patient can require any report or opinion written by a member of an order in French, with no translation fee.
Official source ↗ (www.oqlf.gouv.qc.ca)General information, not legal advice. Check with the relevant regulator.
What we build
A fast WordPress site your front desk can update without calling us, built around your order's rules rather than a generic theme's idea of marketing.
Name, exact professional title, order, languages spoken, days in the clinic. The fields are required in the admin: a profile without a title simply won't publish.
Each service explains what it includes, who it's for and what happens at the first visit. No “best treatment in Montreal”, no guaranteed results, and claims you can't back up stay in draft.
An appointment request form or a link to your booking tool, with separate consent for each purpose and only the fields you need. Where the tool allows it, we set up reminders and notices in both languages.
What RAMQ covers when it applies, private insurers, the receipts you issue, the cancellation policy. The questions your front desk answers ten times a day, settled once.
Generous text size, proper contrast, large buttons, a tap-to-call number at the top of every page. A 78-year-old patient should find your hours as fast as her granddaughter does.
Your code often requires keeping copies of your advertising, from 3 to 5 years depending on the order. We keep dated copies of promotional pages each time they change, ready if your order asks.
Found in your neighbourhood
Patients search “dentiste près de moi”, “physio Rosemont” or “optometrist NDG”, usually on a phone, often at the last minute. A complete Google Business Profile that matches the site, a page per service and a clear address do more than any slogan. We don't manufacture reviews: we make the clinic easy to find and easy to call.
Line Private clinics
Checklist
FAQ
Another question? Write to us in English or French.
info@webdevelopmentmontreal.caIt depends on your order. The dentists' code prohibits testimonials of support in advertising. The Collège des médecins accepts accurate, verifiable comments and before-and-after photos, with written consent and a specific disclaimer. We read your code with you before designing the page.
The tool alone doesn't settle it. Under the private-sector act, you need a privacy impact assessment before adding it, including when data is stored outside Quebec, express consent for health information and an up-to-date policy. We prepare the integration and the patient-facing information; the assessment is yours, and we help you document it.
Nothing requires it on the website. If you do, your code sets the conditions: for physiotherapists, for example, state what's covered, flag any extra fees and keep the price for at least 90 days. We build the price table around those requirements.
Every project gets a fixed-price written quote, based on the pages, languages and booking features you need. An audit of an existing site and monthly maintenance are quoted the same way. You know what you're paying before we start.
No. We know the rules that affect a website and we apply them, but this isn't legal advice. For a specific question, check with your professional order, its syndic or a lawyer. Our studio is in Toronto, in the same time zone, and we work with you by video call.
Useful services
Your project
Send us your current site and the name of your professional order. You'll get a fixed-price written quote, French first, with nothing hiding in the fine print.
