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Industries · Real estate
Centris already shows your listings. Your site has a different job: prove you know Villeray better than a portal does, bring in valuation requests, and keep every page in line with OACIQ rules.
The essentials
The context
In the 2021 census, 58.5% of City of Montreal residents reported knowing both French and English. The seller in Ahuntsic and the buyer in NDG may not search in the same language, so the site has to serve both, starting with French.
Source: Statistics Canada, 2021 Census ↗In Quebec, listings run through Centris, owned by the QPAREB. On October 15, 2026, the Competition Bureau announced an agreement requiring the QPAREB to give members a data feed (sale prices, listing history, property details). The details are still to come; we build the site so it can plug in once that's allowed.
Source: Competition Bureau Canada ↗Buyers type “condo Rosemont” or “duplex Verdun” long before they type a broker's name. Neighbourhood pages written by someone who actually closes deals there catch the traffic the portals fight over.
What usually goes wrong
The same mistakes show up from one agency to the next. None is fatal on its own; together they cost listings.
Listings copied from Centris and nothing else. Google sees duplicate content, and visitors have no reason to stay on your site rather than go back to the portal.
A shortened name, no licence designation, the agency reduced to a logo. OACIQ advertising rules don't stop at the “For sale” sign on the lawn.
Or the reverse: a site written in English with a French version that reads like autocomplete. Francophone clients notice within two sentences, and so does Bill 96.
A valuation request that wants income, date of birth and a cell number, a pre-ticked box and no privacy policy. Law 25 asks for the exact opposite.
The rules that apply
General information, not legal advice. This is what we build in from the start, and where to check it.
The OACIQ regulation on brokerage requirements, professional conduct and advertising (s. 114 and following) requires a broker's advertising to show the name used as it appears on the licence, the licence designation (e.g. “residential real estate broker”) and, when working for an agency, the agency's name. Confirm the exact wording with the OACIQ.
Official source ↗ (www.oaciq.com)The Charter of the French language requires commercial publications, including websites and social media, to be available in French on terms at least as favourable as any other language. English is still allowed alongside it.
Official source ↗ (oqlf.gouv.qc.ca)A plain-language privacy policy, the title and contact details of the person in charge of personal information published on the site, and consent asked separately for each purpose. Profiling tools can't be switched on by default.
Official source ↗ (www.cai.gouv.qc.ca)General information, not legal advice. Check with the relevant regulator.
What we build
Six pieces, all bilingual, all editable in WordPress without calling us.
Listings embedded or synced from Centris where your access allows it, otherwise entered in WordPress. Optimized photos, a map, a “sold” status and a link to the official listing.
One page per area where you actually do business: housing stock, schools, metro, parks and your read on the market. That's the part the portals don't have.
A short form (address, property type, timeline), a separate Law 25 consent, and an email alert to the right broker. No pre-ticked boxes, no pointless fields.
One page per broker with the name as licensed, the licence designation, the agency and a link to the OACIQ licence lookup. Those details repeat automatically on each of their listings.
A simple template for a monthly take on your area's market. You cite your sources; we handle layout, both languages and search optimization.
WebP images, lazy loading, no 12 MB slider. Buyers look at photos first, often on the metro, and the photos need to show up without a wait.
Found in your neighbourhood
A broker's Google profile mostly shows up for their own name or for “broker + neighbourhood”; the rest of the traffic comes from area pages and well-aimed articles. So we organize the site by neighbourhood, in both languages, with links to your active and sold listings.
Line Real estate
Checklist
FAQ
Another question? Write to us in English or French.
info@webdevelopmentmontreal.caOften, yes, but the terms depend on your agency and your Centris access. We check what your agreement allows before choosing between embedding, syncing or manual entry. The agreement the Competition Bureau announced in October 2026 may widen data access; we're following how it rolls out.
Yes. French has to be available on terms at least as favourable. Nothing stops your English from being just as good: we write both, starting with French, and neither comes out of a translation widget.
No. We know the rules that affect a website and we apply them, but this isn't legal advice. For a specific situation, check with the OACIQ, your agency executive officer or a lawyer.
Your site gets a fixed-price written quote. Synced listings or a series of neighbourhood guides are added to the quote and priced up front. Local SEO is a fixed monthly fee.
Our studio is in Toronto, in the same time zone. We work with you by video call and email, and we know Montreal well enough not to mix up Saint-Henri and Saint-Michel on your neighbourhood pages.
Useful services
Your project
Send us your current site, or just your ideas. You'll get a fixed-price written quote, French first, with nothing hiding in the fine print.
